![\"\"](\"https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-1024x684.jpg\")
<\/p>\n<\/p>\n
Tell me about Hootsuite, its work and projects\u2026<\/strong><\/p>\n Hootsuite is a swiss-knife tool to manage both organic and paid social media<\/p>\n What are the challenges within the Marketing industry today?<\/strong><\/p>\n We tend to run after shiny objects. We ask what\u2019s working with the Instagram, Facebook, TikTok, and Google search algorithms today, and we forget we\u2019re talking to humans. We forget the principles of persuasion. We ask what\u2019s definitely working today and forget there are principles of persuasion that worked even 100, 500, or 1000 years ago. Here\u2019s an example:<\/p>\n On the famous Copywriter Club podcast, Kira once asked me what was something that worked a few months before then that no longer worked by the time I was interviewed. What I said was: \u201cInstead, let me tell you what worked 10 and even 50 years ago in advertising before Facebook even existed and still works today.\u201d<\/p>\n Take \u201c37 grams of saturated fat\u201d as an example. When those warnings first came out, people had no idea what they meant! But health authorities relied on analogies and ended up forcing movie theaters to stop using coconut oil to keep up popcorn sales. That\u2019s the power of analogy. You take something people understand, visualize it with language into an ad copy, and you get powerful ads.<\/p>\n The ad ran something as: \u201cA medium-sized \u2018butter\u2019 popcorn at a typical neighborhood movie theater contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings\u2014combined!\u201d That single ad line made the front pages of The Los Angeles Times, USA Today, and The Washington Post, and it was featured on CBS, NBC, ABC, and CNN. What worked 500 years ago in marketing still works today, because Facebook is a medium. If that social media disappeared tomorrow, we\u2019d still have interruption marketing one way or another.<\/p>\n What trends do you see for the future\u2026<\/strong><\/p>\n Personally, I was already earning an income online and already working remotely before the pandemic, so whether it\u2019s 2019, 2018, or today, I still have a tomato sauce stain on my t-shirt, and work behind my laptop and think: \u201cLet me work a few more hours before I change or clean my shirt.\u201d For me, personally, that didn\u2019t change a lot.<\/p>\n If we\u2019re speaking about trends, we\u2019re noticing people who used to live in very expensive cities, such as New York, San Francisco, London, etc. where real estate and rent are crazily expensive and people are thinking: \u201cWhy am I paying an arm and leg to share an apartment with three or four other people despite having a good salary? If I live in the countryside, I could stretch my legs\u201d So, that\u2019s a trend, being more mobile, because people are kind of tired of the cost of living in big cities.<\/p>\n What is your biggest objective as a speaker?<\/strong><\/p>\n To keep my audience engaged, entertained, having them remember me and leave my speech thinking: \u201cOh my god, I learned something new\u201d<\/p>\n Could you share with us the points of discussion (the input that you provided) during the panel(s) at the BrightonSEO conference?<\/strong><\/p>\n There were a lot of questions about Facebook and I often said: \u201cFor God\u2019s sake! Forget for one minute there\u2019s a social media platform!\u201d Imagine you\u2019re in a coffee shop, sitting with someone face to face. How would you talk to them? Do the same thing if you\u2019re on TikTok, Facebook, LinkedIn, or wherever; always remember you\u2019re speaking to a human.<\/p>\n As a leader, what are the factors both professional and personal that drive you? What keeps you going?<\/strong><\/p>\n Knowing I\u2019ll be visiting another cat caf\u00e9. While I visit those, I forget about everything related to my profession. It\u2019s my way of meditating; I do so with cats.<\/p>\n In your opinion, do digital events give you a similar level of feedback\/result vis-\u00e0-vis the live versions? What would you say were the biggest pros and cons of both formats? Which do you prefer?<\/strong><\/p>\n For a long time, people have been talking about conferencing technologies and how they would replace the need for travel, expos, etc. Yet, we\u2019ve seen that none of that ever happens. We\u2019re still human and we still love to shake a hand and talk to someone face-to- face as opposed to staring at someone on a laptop screen that exhausts our eyes.<\/p>\n The biggest pro of offline conferences is the horrible tea and coffee. While I\u2019m having that horrible drink, I can complain to someone next to me and say: \u201cHey! This coffee is really bad!\u201d and then we\u2019ll have a conversation.<\/p>\n The second pro is the long line to the bathroom. That\u2019s the perfect place for me to deliver my elevator pitch to someone and sell my products and services. People are trapped, not going anywhere. If you think about it, when we\u2019re online, people can skip my ad. Through a cold call, people can hang up on me. Over social media, maybe I get one second of attention.<\/p>\n But in a three or ten-minute bathroom line, I get ten minutes to sell my services! Of course, I\u2019m joking, but you get my point. We\u2019re human, we crave human contact.<\/p>\n What is your take on in-person events? Do you prefer in-person events as compared to hybrid or virtual? How soon do you think in-person events would return?<\/strong><\/p>\n There are two points of view. From my point of view, I prefer offline. Then, from an event organizer\u2019s viewpoint, whether it\u2019s online or hybrid, it\u2019s up to them to see how many people show up, and factor in the hotel and travel costs versus the offline version\u2019s performance. I don\u2019t have that data, so\u2026I\u2019m just speaking as an individual. In most cases, I prefer an in-person event. It may be three days long, and I\u2019ll still go to most talks. I can\u2019t think of the last time I sat calmly behind my laptop and spent eight hours listening to different speeches. I\u2019d be tempted to check my email and social media or do some work.<\/p>\n After some time watching an online event, it becomes truly exhausting. It\u2019s more relaxing to attend in person, seeing people real size and not 1\/50th of their real size on a laptop screen. In-person events have already come back. I spoke last month in Brighton, as well as at a live conference last year, in September 2021. I think it\u2019s already returning as people are already sick of being online to the point where they\u2019re somewhat screaming something like: \u201cLet me out!\u201d They want to go to an offline conference.<\/p>\n In your opinion, what are the top 3 challenges to returning to \u2018In-Person\u2019 events? How could we mitigate risks?<\/strong><\/p>\n There\u2019s still corona. People are still afraid.<\/p>\n Eventible.com is a review platform catering to B2B events. Given how review-driven our lives have become today, do you think reviews will bring in a level of transparency to the events industry? Would you rely on event reviews from other speakers if you had to make a speaking decision?<\/strong><\/p>\n I use reviews if I need to buy a product on Amazon. I check to see which got the best reviews. And, if I\u2019m paying for hotel, travel, and need to take time off, I wonder how good or bad a conference is. This said, I\u2019m more likely to trust the review of someone I know. The review of someone I know and trust has way more value than that of a stranger. If I have no such reviews, a stranger\u2019s review is better than nothing at the end of the day.<\/p>\n Finally, do you have a favourite mocktail or drink? We\u2019d be delighted to <\/strong>know.<\/strong><\/p>\n I love ceremonial matcha and recently discovered smoked tea. I think the smell of it is what I enjoyed most as the taste is pretty much the same as any black tea.<\/p>\n About Sarah: <\/strong>Sarah’s a Facebook Ads Specialist at Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she\u2019s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.\u00a0<\/em>She\u2019s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer\u2019s Power Hitters Club and the likes. And she’s even presented inside Perry Marshall’s iconic 80\/20 Facebook ads course..\u00a0<\/em>In her daily menu, there\u2019s always room for a warm cup of matcha, sarcasm, and spicy vegan food.<\/em><\/p>\n To view the event click here, to review, click here.<\/p>\n","protected":false},"excerpt":{"rendered":" “We\u2019re still human and we still love to shake a hand and talk to someone face-to- face as opposed to staring at someone on a laptop screen that exhausts our eyes,” says Sarah Sal<\/p>\n","protected":false},"author":4,"featured_media":2928,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[503,144],"tags":[943,944,447,999,403,449,417,404,539,448],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",2560,1711,false],"landscape":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",2560,1711,false],"portraits":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",2560,1711,false],"thumbnail":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-150x150.jpg",150,150,true],"medium":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-300x200.jpg",300,200,true],"large":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-1024x684.jpg",770,514,true],"1536x1536":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-1536x1026.jpg",1536,1026,true],"2048x2048":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-2048x1368.jpg",2048,1368,true],"cheerup-small":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-175x117.jpg",175,117,true],"cheerup-medium":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-450x301.jpg",450,301,true],"cheerup-full":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-1170x782.jpg",1170,782,true],"cheerup-viewport":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-2048x1368.jpg",2048,1368,true],"cheerup-768":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-768x513.jpg",768,513,true],"post-thumbnail":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-270x180.jpg",270,180,true],"profile_24":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",24,16,false],"profile_48":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",48,32,false],"profile_96":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",96,64,false],"profile_150":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",150,100,false],"profile_300":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2022\/05\/Sarah-Sal_Banner-scaled.jpg",300,201,false]},"rttpg_author":{"display_name":"Ranjana Konatt","author_link":"https:\/\/www.eventible.com\/learning\/author\/ranjana-konatt\/"},"rttpg_comment":0,"rttpg_category":"BrightonSEO Summer 2021<\/a> EVENT SPEAKERS<\/a>","rttpg_excerpt":"\"We\u2019re still human and we still love to shake a hand and talk to someone face-to- face as opposed to staring at someone on a laptop screen that exhausts our eyes,\" says Sarah Sal","_links":{"self":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts\/2926"}],"collection":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/comments?post=2926"}],"version-history":[{"count":0,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts\/2926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/media\/2928"}],"wp:attachment":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/media?parent=2926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/categories?post=2926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/tags?post=2926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}