testes{"id":462,"date":"2021-04-16T06:37:15","date_gmt":"2021-04-16T06:37:15","guid":{"rendered":"https:\/\/eventible.com\/learning\/?p=462"},"modified":"2021-09-07T12:12:05","modified_gmt":"2021-09-07T12:12:05","slug":"speakers-corner-with-lauren-mccormack","status":"publish","type":"post","link":"https:\/\/www.eventible.com\/learning\/speakers-corner-with-lauren-mccormack\/","title":{"rendered":"Speaker&#8217;s Corner: Featuring Lauren McCormack, Senior Manager, Digital &#038; Marketing Automation at Neo4j"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"685\" src=\"https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-1024x685.jpg\" alt=\"Lauren McCormack, Senior Manager, Digital &amp; Marketing Automation at Neo4j\" class=\"wp-image-463\" title=\"Lauren McCormack, Senior Manager, Digital &amp; Marketing Automation at Neo4j\"\/><\/figure>\n\n\n\n<h1><strong>Speaker&#8217;s Corner: Featuring Lauren McCormack, Senior Manager, Digital &amp; Marketing Automation at Neo4j<\/strong><\/h1>\n\n\n\n<p class=\"has-drop-cap has-black-color has-text-color\"><em>Lauren is a 4x Marketo Certified Expert, 2021 Marketo Champion, and an award-winning senior marketer that loves to innovate. She specializes in paid search and social strategy, demand generation, marketing automation, sales and marketing alignment, operational change management, and marketing strategy best practices.<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>How has your experience as an innovative marketing specialist helped you in identifying and understanding the rapid changes in the market, given the current volatile environment?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I\u2019ve been able to stay very close to data regarding campaign performance and marketing\u2019s influence on our companywide objectives. This has helped me to anticipate market recovery patterns, to more accurately forecast outcomes, to allocate budget more effectively, and to have a deeper appreciation for the influence of market trends and sentiments.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Tell us a little about Neo4j and your role therein.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">In my current role, I sit at the interesting intersection of Marketing Operations and Digital. This has empowered me to innovate and generate demand for key initiatives to drive revenue.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>What is your biggest objective as a speaker?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">As a speaker, my hope is to share insights that will help other marketers to solve problems or enhance processes to make them more successful.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Take us through the core points of your session (\u201cNeo4j &amp; Adobe\u2019s Guide to Making Virtual Events a Success\u201d) at the Adobe Summit. What are you hoping to accomplish through it?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">My co-presenter, Caroline Hull from Adobe, and I will share our thoughts on mitigating risk and delivering value with virtual events. We hope to inspire others to level up their 2021 online events, both from a strategy and an execution standpoint.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>As a follow-up, do you feel that digital events give you a similar level of feedback\/result vis-\u00e0-vis the live versions? What would you say were the biggest pros and cons of both formats?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">The beauty of virtual events is their reach. They are by nature more accessible and inclusive to a wider audience, not tied to travel time and expenses. Plus, the cost to hold an online event is a fraction of a live show. Virtual event ROI is easier to measure and generate. That being said, I think we\u2019re all nostalgic for meeting up in person in some fashion, whether that be in small groups or at big shows. Perhaps we\u2019ll see a hybrid model in the not-so-distant future around events. Only time will tell.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Finally, do you have a favorite\/go-to cocktail? What is it?<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">I love a nice glass of red wine. Russian River pinots and Blaufr\u00e4nkisch wines top the list, but I love a good, velvety merlot or full-bodied cabernet, too.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong><em>You can follow Lauren on LinkedIn <a href=\"https:\/\/www.linkedin.com\/in\/lauren-mccormack-7b20a62\/\" target=\"_blank\" aria-label=\"here (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">here<\/a>. Register for the Adobe Summit <a href=\"https:\/\/portal.adobe.com\/pages\/adobe\/as21\/signin?promoid=S6XGMQRX&amp;mv=other\" target=\"_blank\" aria-label=\"here (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">here<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaker&#8217;s Corner: Featuring Lauren McCormack, Senior Manager, Digital &amp; Marketing Automation at Neo4j Lauren is a 4x Marketo Certified Expert, 2021 Marketo Champion, and an award-winning senior marketer that loves to innovate. She specializes in paid search and social strategy, demand generation, marketing automation, sales and marketing alignment, operational change management, and marketing strategy best <\/p>\n","protected":false},"author":2,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[209,143,145,144],"tags":[227,230,154,288,229,151,179,150,149,231,182,153,130,228,189,131],"acf":[],"rttpg_featured_image_url":{"full":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"landscape":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"portraits":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"thumbnail":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-150x150.jpg",150,150,true],"medium":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-300x201.jpg",300,201,true],"large":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-1024x685.jpg",770,515,true],"1536x1536":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"2048x2048":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"cheerup-small":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-175x117.jpg",175,117,true],"cheerup-medium":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-450x301.jpg",450,301,true],"cheerup-full":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-1170x782.jpg",1170,782,true],"cheerup-viewport":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",1201,803,false],"cheerup-768":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-768x513.jpg",768,513,true],"post-thumbnail":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06-270x180.jpg",270,180,true],"profile_24":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",24,16,false],"profile_48":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",48,32,false],"profile_96":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",96,64,false],"profile_150":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",150,100,false],"profile_300":["https:\/\/www.eventible.com\/learning\/wp-content\/uploads\/2021\/04\/Lauren-McCormack-06.jpg",300,201,false]},"rttpg_author":{"display_name":"Mentorifi Staff","author_link":"https:\/\/www.eventible.com\/learning\/author\/mentorifi-staff\/"},"rttpg_comment":7,"rttpg_category":"<a href=\"https:\/\/www.eventible.com\/learning\/category\/adobe-summit\/\" rel=\"category tag\">Adobe Summit 2021<\/a> <a href=\"https:\/\/www.eventible.com\/learning\/category\/event-attendees\/\" rel=\"category tag\">EVENT ATTENDEES<\/a> <a href=\"https:\/\/www.eventible.com\/learning\/category\/event-marketers\/\" rel=\"category tag\">EVENT MARKETERS<\/a> <a href=\"https:\/\/www.eventible.com\/learning\/category\/event-speakers\/\" rel=\"category tag\">EVENT SPEAKERS<\/a>","rttpg_excerpt":"Speaker&#8217;s Corner: Featuring Lauren McCormack, Senior Manager, Digital &amp; Marketing Automation at Neo4j Lauren is a 4x Marketo Certified Expert, 2021 Marketo Champion, and an award-winning senior marketer that loves to innovate. She specializes in paid search and social strategy, demand generation, marketing automation, sales and marketing alignment, operational change management, and marketing strategy best","_links":{"self":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts\/462"}],"collection":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":0,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/media\/463"}],"wp:attachment":[{"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eventible.com\/learning\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}