Panel Discussion: Crafting Seamless Experiences that Drive Engagement and Revenue

Greg Dowling, Global Director of Business Insights, Glassbox Dan Pella, Director of Technology & Implementation, Melanie Auld Jewelry Nicole Silberstein, Ecommerce Editor-Content Strategist, Retail TouchPoints

Creative, connected and engaging experiences can create meaningful moments for customers. But do those moments carry them all the way through the path to purchase from one channel to another? What does omnichannel success look like for different brands that are making a difference in their markets? Join leaders that are translating brilliant brand storytelling into measurable successes and get ideas for how to:

Tell your brand story in a way that will connect with audiences in-person and online
Use real-time customer data to find where you are losing customers, and use agile retargeting for success
Measure and improve customer engagement around the campaigns, initiatives and experiences you’re crafting

Connect your channels for a truly seamless omnichannel experience that drives engagement and reduces friction

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