Fireside Chat: Evolving Your Influencer Marketing Practice to Become an ROI Powerhouse

Lynsey Jones Kmetz, Managing Director, Apogee Agency Rachael Cihlar, VP Center of Excellence, Mavrck

As social media and technology have evolved, brands are becoming more sophisticated with their approach to influencer marketing. However, too many brands still rely on vanity metrics and outdated measurement strategies. For e-commerce brands, this presents an opportunity to integrate creators and their content throughout the consumer journey and to show how creators can drive real ROI.

In this fireside chat, we’ll discuss:

How to guide creators to make content that consumers trust and that produces results
How to work across teams to achieve your desired results
How to incentivize creators for both content creation and performance

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