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How to Get Sponsors for Events and Prove Event ROI

To understand how to get event sponsors, you have to prepare your event proposal for your potential event sponsor, you have to be clear about what exactly your event is going to offer to these sponsors who will be investing their resources in your event.

By Natasha Ambalathinkal / May 16, 2025
EVENT SPEAKERS EVENT ATTENDEES EVENT MARKETERS IT

Digital events let many more people ask questions and attend than would be able to in an in-person event. It’s also far easier and cheaper to present, which opens it up to folks who might not be able to do so in person. But you miss out on the real-time feedback and interaction can be clunky, Dan Moore, Head of Developer Relations and Solutions Architect at FusionAuth

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EVENT SPEAKERS Data Con LA 2020 EVENT ATTENDEES EVENT MARKETERS IT

Traditionally, the in-person venues are jam-packed with an audience. I don’t see us returning to this setting any time soon. People will not feel comfortable sitting very close to a large group of other people in a closed room, says Debu Sinha, Senior Solutions Architect, AI & ML at Databricks.

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EVENT SPEAKERS EVENT ATTENDEES EVENT MARKETERS IT

I feel that presenting at a digital event is less stressful as you are not physically in front of people, and you can always have your script with you. For me, the biggest downside is the lack of personal interactions. I loved the networking part and getting to know new people. In the future, I would prefer to go back to in-person events, says Tanel Tähepõld, Founder of Actual Reports.

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EVENT SPEAKERS EVENT ATTENDEES EVENT MARKETERS HR SHRM Annual Conference & Exhibition 2021

Virtual events can’t come close to effectively engaging people in professional development training the way live training does.  The energy of being in the same room with others is only the beginning.  It also allows for ideas exchange and constructive conversation that doesn’t happen through a Zoom call, Randy Anderson, Owner of e3 Professional Trainers.

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EVENT SPEAKERS DMEXCO 2021 EVENT ATTENDEES EVENT MARKETERS Marketing

My preference is live events, as nothing beats being able to read the feedback of the audience as a speaker, look into their eyes, and hear their laughter. I think it’s a better experience for all involved – speakers and the audience. But I still appreciate virtual events, and I think it is likely we will see this hybrid event model continue into the future, says Ashley Fell.

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EVENT SPEAKERS EVENT ATTENDEES EVENT MARKETERS HR SHRM Talent Conference & Expo 2021

I’m thinking in-person events won’t likely fully return until 2023, but hopefully hybrid will remain an option for speakers and attendees.  I’m looking forward to more in-person events as this pandemic (eventually) ends, says Michael Levitt, Founder, Breakfast Leadership Network

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EVENT SPEAKERS Data Center World 2021 EVENT ATTENDEES EVENT MARKETERS

I would be remiss if I did not encourage more people to take an active role in our industry.  Regardless of your age or experience, this rapid change creates new opportunities every day for more and more people. I’m driven to make my own impact but also and more importantly, to share with others to encourage them to make their own impact as well says Rob Coyle, Data Centre Business Development Manager at Distech Controls…

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