About Vibe MarTech Fest Middle East 2022
Presented by Martechvibe, the Vibe Martech Fest (VMF) is the flag-bearer of the evolution of marketing in the Middle East driven by technology and accelerated by digital transformation. After a successful virtual edition in 2021, we are bringing the edition to Saudi Arabia in person this time. It aims to lead the discussion on Martech and set the marketing agenda for the future in the region.
The in-person edition aims to engage the marketing leaders’ community in the Kingdom. Fast-paced knowledge sessions, new-age creativity, and gripping brand stories add to the excitement of the summit, and we are excited for the Saudi marketing community to join in.
The Kingdom of Saudi Arabia has all the components for CMOs to embrace marketing technology solutions - a population of 35 million, smartphone penetration of over 90%, and a young, affluent consumer base.
But, the pertinent question is whether brands have the right strategies to leverage data and technology to meet their business and marketing goals? As CMOs gain a stronger voice in the boardroom, their role in helping the business decide on key strategies has never been more crucial to an organisation’s success.
Last year saw the biggest of brands and CMOs being challenged; only the ones who kept technology, consumer experience and personalisation at the centre surged ahead.
A martechvibe presentation, Vibe Martech Fest (VMF) is the flag bearer of the evolution of marketing in the Middle East driven by technology. After a successful virtual edition in 2021, we are bringing the successful edition to Saudi Arabia in person this time and it aims to lead the discussion on Martech and set the agenda for its future in the region.
The in-person edition aims to bring more engagement into the marketing leaders’ community in the Kingdom. Fast-paced knowledge sessions, new age creativity, gripping stories and loads of excitement are some of the aspects the fest is known for, and we are excited for the Saudi marketing community to witness that.
When and Where
Oct 18 - 19, 2022
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