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Adrian Lee

Senior Vice President, Audience Growth

South China Morning Post SCMP

Country or State

Hong Kong


Since joining the South China Morning Post in late 2019, I've led the marketing and events functions and launched the digital subscription product in August 2020. As well as acting as brand custodian at the 120 year old global news organisation and overseeing all brand and performance marketing, I also lead corporate communications, market intelligence and research and corporate citizenship.

With a passion for building teams that combine data, technology and behavioural insights, I have helped transform and prepare some of the world's most influential brands for the digital economy. I've worked in executive leadership agency roles in London and across Asia, both at WPP and Dentsu. Some of the brands I've worked with include P&G, Burberry, Honda, Huawei, Dell, Marriott, Colgate-Palmolive and AB InBev.

I was selected as one of Campaign Asia's "40 Under 40" in 2021 and earmarked as a rising star in APAC's marketing, media and advertising arena.

I sit on the board of the Society of Publishers in Asia, which champions freedom of the press and promotes excellence in journalism. A dual international sportsman, I sit on the Hong Kong Cricket Club's General Committee, where I oversee community engagement and find ways to open up the facilities and sports coaching to the local community.

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Current Position

Senior Vice President, Audience Growth at South China Morning Post SCMP


Modern European Languages, French, Italian & Spanish.