Bio

Professional Highlights and Specialties: , - Results oriented manager with 15 years of progressive eCommerce experience - Implementation of digital strategy driven by Omni-channel projects & e-marketing programs to maintain online sales with double digit growth year over year - Forecasting, Budgeting P&L mgmt - Partner with agency on SEA, SEO, display, social, affiliate programs - End to end customer journey and web/mobile/app experience evaluation via analytics, constant A/B testing & happy path analysis to develop new functions, features for CRO or acquisition optimisation - Content Marketing, Storytelling and connection with customer via emotionalised imagery, for best conversion and engagement impact - Onsite merchandising strategy implementation - overseeing all ecommerce operations, technologies, fulfilment, customer care/chat - Launch & Management of Dubai based startup, eCommerce webshop levelshoes.com, serving 5 markets in the Middle East - Call Center Launch and Management out of New York city, serving Gucci Americas - Knowledge of technology, systems & reporting tools such as Oracle eBusiness Suite, OMS, CM/S, SAP ERP, Magento, content square, AB Testing, social proofing, Livestream shopping , AI based Fit analytics, Onsite Personalization, UGCs, Fraud Screening Tools, PSPs e.g. Adyen, Pay Fort, Cybersource, Forters, Google Analytics, JDA/AS400, and MSOffice Suite. -Bachelors of Administrative Studies, York University, Toronto, Canada (Major in Marketing) & Associates Degree Fashion Marketing & Merchandising, IADT, Toronto, Canada