Bio

I've worked on scaling hyper-growth consumer brands and developing breakthrough products and marketing, earning Fast Company award honoree recognition twice for a unique mental health product (Innovation by Design Awards 2020, World Changing Ideas Awards 2021) and recognition as a Business Insider Top 20 Rising Star for overall marketing work. I founded and lead the Product Marketing department for Hims & Hers, a fast-growing DTC telehealth company that spans hair loss, skincare, sexual health, mental health, primary care and beyond. I love to share my knowledge about consumer psychology and regularly do so by speaking on podcasts, posting snackable lessons on LinkedIn, and speaking at conferences with up to 70,000 attendees. Prior to Hims & Hers, I was the Head of Core Rider Product Marketing at Lyft, where I covered the highest volume products, developed brand-level and growth rider campaigns, shaped the offering and identity for Lyft Pink, and more. Before that, I led marketing and feature innovation efforts for loyalty products in Membership Rewards at American Express.