Bio

Alex joined the Soil Association Certification from her role as Head of Marketing at NHS Blood and Transplant 🩸supporting organ and blood donation during the pandemic. Before that she was at Head of Marketing at Marks & Spencer, having worked across a number of categories during her time with the retailer, including produce, protein, hospitality, convenience and CSR policy with Plan A 👣. She developed her FMCG experience at Ferrero working across a number of confectionery brands including Kinder Chocolate and Ferrero Rocher 🍫. She is also a board trustee for UFI VocTech Trust and Chair of their Ventures Committee, a charitable trust which exists to further the development and adoption of technology to support vocational training. 💻 A keen gardener 🌼, with a healthy obsession for all things sustainable and purpose-driven, Alex said: “I’m delighted to be joining the Soil Association Certification at a pivotal point for meaningful systems change across food, fashion, forestry and beyond. The organic standard is a holistic approach for sustainable agriculture, and I’m excited for these practices to further move into the mainstream.”