Bio

15+ years of experience in Digital Marketing, Product Management, Growth and Go-To-Market Strategy. Specialities: ✪ Go-To-Market strategy (from MVP to product/ market fit). ✪ Product management and product marketing. ✪ Performance marketing, multi-media marketing projects and cross-channel campaigns (SEO, SEM/ PPC, Display, Social Media, Native, TVC, OOH, etc.). ✪ Partner marketing and program management. ✪ Entrepreneurial mindset (startup founder 2005-2009). ✪ Agile, Scrum. ✪ Team lead (up to 6 fte). INDUSTRIES: Marketing & Communications (agencies), Travel, Consumer Electronics/ Hardware, Telecommunications and E-commerce/ Marketplace. MARKETING TECHNOLOGY: Marketo, Salesforce, HubSpot, Zendesk, Drupal, WordPress, Episerver, Contentful, MailChimp, AdStage, Supermetrics, Hotjar, Google Analytics, Data Studio, GTM, etc. FULLSTACK WEB DEVELOPMENT: JavaScript, HTML, CSS, ReactJS, NodeJS, ExpressJS, MongoDB, Git, GitHub, Axios, Bootstrap, API, JIRA, Gatsbyjs, etc. PRODUCT MANAGEMENT SKILLS: Agile, Scrum, UX/ UI, A/B testing, Go-To-Market, Stakeholder Management, SaaS, etc. PERFORMANCE MARKETING (hand-on experience): Google AdWords, Google Display, SEO, Facebook, Instagram, YouTube, Linkedin, Native (Outbrain, Strossle), ABM (Terminus, Demandbase). DATA ANALYTICS: Google Analytics, Data Studio, MySQL, Hadoop/Hive, Hotjar, etc. LANGUAGES: English, Swedish, Dutch and Russian.