High energy leader with ability to think strategically and creatively, I’m an ROIminded Chief Marketing & Communication Officer. Driving business growth with exceptional and memorable customer experience is my mission. I love to drive change and build empowered teams who deliver and execute digital, marketing and brand strategies to drive business goals and generate revenue growth I have over 20 years’ experience in developing and leading high-performing teams by leveraging talent diversity, providing equal chances of success and inclusion. I thrive to bring people of all backgrounds along to achieve results. My team of 80+ Marketing and Communication experts and I engage decision makers and partners in 70 countries across the globe. We are on a mission to unleash the power of insights to generate business growth and accelerate our marketing digitalization. Awarded in 2019 by DMN as ''Marketing Women to Watch'', I’m a regular speaker to global and regional events (2021 Adobe Summit, Asia Digital Marketing Summit, ...) as well as internal events (e.g. Women@Signify). Ex-professional athlete in the national French team of Synchronized Swimming, NYC marathon finisher, Pilates-reformer practioner, avid traveler, I look forward to whatever challenges, inspirations and adventures life puts in front of me. Core competencies: Business Growth│Digital Marketing│Global Marketing Strategy │ Marketing Communications │Content Marketing │ Partnership/n│Digital Marketing Operations │ Operational Efficiency │Growth Marketing │DTC eCommerce │Omni- Channel Campaign Development │Content Production │Customer Retention Marketing │ Loyalty Programs │ │ Customer experience │B2C and B2B Demand Generation │ Digital Technology │Digital marketing roadmaps │Business Transformation │Consulting │Agile │ Change Management │Talent Management │ Organizational Design Key strengths: Persistent & fast-learner| Analytical & Data-driven │Thought Leadership and strategic thinking│ Diversity & inclusion advocate |Ability to bring people together | People development |Coaching and mentoring |Persuasive negotiator │Creative mind │Ability to leverage disruptive technology |Confortable in a fast-changing environment | Self-aware with ability to adapt to various sitiuations | Customer-centric with good balance between cusomer benefits and business financials | Intellectual curiousity.
VP Global Brand & Marketing | Communication at Signify
Digital Marketing Strategies Program