Bio

Amalia Fowler is a marketing expert in strategy & paid media, focused on bringing clarity to her clients. She believes in looking at marketing from a holistic perspective and has worked directly with 150+ clients of varying sizes across multiple industries. She brings this cross-industry and cross-platform expertise together with the core belief that no two clients are alike, and therefore no two marketing strategies should be the same either. Her favorite saying is 'it depends'. Her original expertise was developed in Google Ads and paid acquisition, and she has since added experience with Google Analytics, social media marketing, measurement, testing and optimization, CRO, SEO and out of home. Amalia has also spent considerable time doing customer research and developing brand and voice documents for clients, helping them unify the user experience from awareness through to post-purchase. Working with email and content experts, Amalia has led demand generation efforts for multiple B2B and B2C organizations during her time in agency. Amalia is also experienced at building exceptional teams, having developed and run two separate high-performance digital marketing departments. She believes that communication is at the heart of every relationship and in approaching leadership from the standpoint of curiosity. Clear expectations, willingness to be in-the-weeds and consistent support are hallmarks of her management style. Amalia currently writes The Wholehearted Manager, a newsletter for empathetic managers who want to lead from the heart. She passionately pursues opportunities to educate and mentor in the digital marketing space. She is a marketing faculty member at the British Columbia Institute of Technology and a speaker - appearing at both SMX East in New York City, SMX Virtual conferences and PPC HeroConf. She has also been a mentor with various SEO and PPC programs, supporting individuals as they begin their career in digital.