A bold brand-builder and top-rated leader with 15+ years CPG experience who consistently delivers double-digit business results. Passionate about building high-performing organizations, Amina is a digital native with a flair for mission based storytelling across premium beauty, baby and natural categories. She has grown iconic brands such as Pantene, Wella, Pampers, Crest, The Honest Company and Thrive Market. She has been recognized for ‘Redefining the CMO role’ by Forbes, ‘Career Moves’ by AdWeek, and is on the ‘Woman to Watch’ list by Brand Innovators. A true global citizen who has worked in both local and global roles in North America, Europe, Asia and Middle East. Amina has lived in 13 countries including US, Singapore, UK, France, Malaysia, UAE, and Greece. Expertise: 1) General Management: P&L ownership, brand & portfolio management, annual marketing and business planning, go-to-market strategy, pricing, innovation, brand equity, architecture, and consumer segmentation & analysis. Led successful launch of new brands/product entries (ex. Crest Gum Detoxify, Pampers Premium Care, Honest Beauty). Experience in turning around struggling brands. 2) Strategic Leadership: Developed both short & long-term strategy, defined ''where to play,'' ''how to win'' choices influencing executive leadership, CEO, and at board level. 3) Digital Mastery: Master storyteller driving content development via mobile-led, digital-first consumer mindset across all social media and digital platforms. 4) People & Organization Development: Coached and managed large multi-functional teams, with multiple direct reports and business units. Led numerous capability and cultural programs to transform the organization, resulting increased productivity, collaboration and improved speed to market.
Chief Marketing Officer at Thrive Market
Bachelor of Arts, cum laude, Economics, Classical Studies