Amy Lattof
Head of Omnichannel Experiences Services, Senior Director
Genentech
Country or State
United States
Bio
Marketing professional with a passion for designing, implementing, and iterating campaigns for biotechnology products and devices. Continually driven to create measurable, successful programs whether via omnichannel marketing campaigns, the integration of multiple data sources to develop insightful and impactful commercial analytics, or ensuring consistent and efficient use of technologies, analytic tools, and partners to leverage successful programs across a product portfolio. Excellent communicator and negotiator in highly matrixed teams and with external partners.
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Current Position
Head of Omnichannel Experiences Services, Senior Director at Genentech
Degrees
MS, Technical Communications and Graphics