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Andrea E.

Chief Revenue Officer

Bluefin Payment Systems

Country or State

United States


I am a revenue growth leader with 16 years of experience across marketing and sales at both PE-backed growth stage and global public SaaS companies. Strengths include: ⭐Identifying what matters most. Building integrated go-to-market strategies, programs, and teams that create fast and measurable impact on sales and business growth objectives. Try, measure, learn, optimize. ⭐Deep understanding of the marketing and sales funnel for mid-market and enterprise size deals. Ability to drive demand, improve pipeline velocity, establish repeatable sales and marketing motions, and collaborate with/enable sales teams. Understanding of key KPIs to track and optimize. ⭐Crafting stand-out brand positioning. ⭐Building relationships with customers, bringing their voice into messaging, and highlighting customer champions. ⭐Implementing scalable operational processes and purpose-driven sales and marketing tech stacks. ⭐Building high-performing teams through goal-setting, collaboration, individual development, and mentorship. KEY SKILLS & EXPERIENCE Go-to-Market Strategy • Demand Creation (Inbound/Outbound) • Account Based Marketing (ABM) • Product Marketing • Brand • PR & AR • SDR Management • Direct & Partner Sales • Digital Marketing • Content & Thought Leadership • MarTech • Marketing Operations • Partner / Channel Marketing • Management & Talent Development INDUSTRY DOMAIN EXPERTISE SaaS • B2B • FinTech • Payments • Banking • Treasury & Working Capital • AP & AR / Buyer and Supplier Networks • Payment Security

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Current Position

Chief Revenue Officer at Bluefin Payment Systems


Bachelor's Degree, Marketing, Global Business Management