Bio

Passionate marketing professional with a flair for creativity and out-of-the-box thinking. Throughout my career I've had the opportunity to work for many companies leading marketing strategy and execution in both B2C and B2B environments. Efforts have been focused on brand awareness and demand generation through integrated marketing plans that include tactics such as: events, thought leadership, email marketing, webinars, account-based marketing (ABM), programmatic marketing, sponsorship, partnerships, and social media among others. 'Smart marketing' is what I strive to achieve in each of my marketing campaigns - integrating digital capabilities and insights to create maximum impact and generate more qualified leads. As a registered yoga instructor and former dance teacher seeing people reach their potential in team environments and the process of creating are major motivators for me.