Bio

Co-founder and CEO of Green Hat - a marketing consulting agency specialising in B2B. Speaker/commentator on the speakers circuit Chairman of the B2B CMO Advisory Council for B2B Research Co-author of the annual B2B Marketing Research (BMR) Report Member of various industry judging panels We opened our Green Hat doors in 2001 and have had the privilege to work with many blue-chip B2B clients along the journey including IBM, USG Boral, Nestle, DXC Technology, Thermo Fisher Scientific, Open Universities Australia, Errnst & Young, Telstra, Optus Business, Mercer, Deloitte Consulting as well as many smaller innovative Aussie firms. I started my working life as a software engineer and now have 15+ years’ experience in B2B marketing. I am passionate about optimising Customer Experience and revenue outcomes by integrating brand, content, digital, data and technology into measurable growth strategy. I have spent the last decade focusing on the customer lifecycle, branding and digital engagement in the ‘considered’ purchase process. At Green Hat, we have developed and re-invented the 3C3P methodology for B2B customer lifecycle marketing – an approach that has been adopted by many of our clients. Stuff I do: B2B marketing ABM Customer lifecycle marketing B2B branding / messaging Sales & Marketing alignment Marketing automation and analytics strategy Inbound marketing Digital marketing & social media marketing Content marketing Lead generation & lead nurturing And totally unrelated - I'm a Geelong CATS Football Club diehard (AFL).