Bio

Entrepreneur & businessman with more than 30 years’ experience, I am co-heading Advanced Leisure Services, specialized in improving destinations and cultural and tourism facilities management through innovation, content creation, commercialization and alliances, in order to transform them into relevant destination's attractions. Biologist and MBA from IESE Business School, I have a scientific and analytic mind foscused on practical matters with a great capacity for identifying new business opportunities and their key success factors, as well as an special ability to build-up alliances with companies, public institutions and third sector entities, for bringing them to reality. Innovation, to wake up every day thinking on how to do things better or on doing new things, and bring them into reality is my main motivation. Innovation is not only about programming or technological gadgets. It can be generated through product, service or content creation, management, tourism destinations’ attractiveness, promotion, selling, clients' management, interaction with visitors, partnership generation, or an infinity of aspects related to technology: information, payment, guides, experiences, … My challenge is to identify opportunities and make them happen in a sustainable way. I believe in people, and in the capabilities we have to build the future we want. Our companies have to encourage our capacity to innovate, create teams that believe in projects, consolidate knowledge and excellence networks that allow us to confront ambitious projects, and generate social return in our closest environment. Only them we will have more competitive companies, a more equitable society and better quality of life for everybody. #Innovation #Tourism #Sustainability #Smart #Creativity #Transformation #SocialResponsibility #DestinationManagement #FacilitesManagement #Culture #PublicPrivate #Negotiation #Alliances #KeynoteSpeaker