Bio

Anu joined APRW (Asia PR Werkz) in 2017 as one of the owner-directors where she founded and is currently leading the startup and tech practice. Born and raised in India, Anu started her career in public relations over 23 years ago before moving to Dubai in 2003 and Singapore in 2009, bringing a wealth of hands-on regional experience to the company. No stranger to the startup world, Anu founded Watermelon PR in 2003, growing it into one of the strongest local independent PR agencies in Dubai. Her foray into Singapore’s burgeoning startup ecosystem began in 2015 where she worked closely as a PR advisor to budding startups and venture capital firms. At APRW, the practice has since played a key role in building and driving the communication strategies for several of Singapore’s fastest growing startups across industries such as Travel & Hospitality, Food & Beverage, FinTech, SaaS, E-Commerce, AgriTech and more - many of which are regional category leaders today. This also led her into new regional markets like Indonesia, Thailand, Malaysia and The Philippines - driving regional strategies for clients which led to developing strong relationships with local agencies in these markets. In 2019, she spearheaded the agency’s decision to set up its first overseas office in Indonesia under the support of Enterprise Singapore and currently oversees APRW’s global network initiatives. The initiatives have led her to work with a vast global network of independently-owned PR firms. Her deep understanding and early foray into the local FinTech sector led the agency to become the PR Partner for Singapore FinTech Association (SFA). She also sits on the Women-In-FinTech sub-committee at SFA and actively contributes to issues such as opportunities for upskilling in the FinTech sector amongst women, growing women leaders in the FinTech sector and economic issues impacting the sector. She is also a Charter Member of TiE, Singapore. Anu is an avid writer. You can often find her penning her personal experiences on her Medium account or writing for various publications on several topics.