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Bianca Reed

VP, Global Tracking


Country or State

United States


With nearly 15+ years of experience in marketing, sales, cultural insights, and strategy, I have learned that I love growth – my mission statement is ''stagnation is not an option.'' As Vice President of Global Brand Tracking at Material, I drive insights transformation through Brand and Customer Experience tracking innovation. Material is a modern marketing services company powered by analytics, deep human understanding, and design thinking. We create learnings and provide perspectives to drive real action for our partner's global consultancy focused on consumer-centricity. We view brand trackers as ongoing systems of learning and action — systems that integrate technology, analytics, foresight, and business context to drive continuous brand health. The trackers we create are living, dynamic, and flexible tools that offer valuable insights at the speed of business. Our data quality is unmatched, given our incredibly high sampling and data management standards. As more than a strategic business leader, I am an Inclusive Marketing and DE&I expert that proactively engages clients in dialogue about their inclusive purpose, goals, and intentions to challenge existing bias and drive impact. I deeply understand customers and their needs and know how to engage with and serve them to achieve revenue goals. In my personal life, I am a culture nerd; I love exploring the world, writing, cooking and all things fitness. I am an Air Force spouse (he is an Aerospace physiologist, so the kids usually pick him for career day), and we love raising our four kids to be good humans.

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Current Position

VP, Global Tracking at Material


Bachelor of Arts (B.A.), African-American/Black Studies