Bio

As the founder of Effective Spend, I bring more than 16 years of experience in performance-based digital marketing for various businesses and industries. I've led Effective Spend to be one of the fastest growing agencies in Texas serving clients in retail, healthcare, education, B2B tech, financial services and travel, among others. As acting CEO, I am responsible for strategic direction, business development and performance optimization for our key client accounts. However, I am just as much a practitioner as a manager and a leader. This gives me the ability to stay very close to the fast-paced evolution of the digital marketing industry and ensure that Effective Spend continues to innovate and put new ideas, strategies and technologies into practice for our clients.Prior to founding Effective Spend, I led the online marketing team at Living Direct where I implemented and grew customer acquisition programs within SEM, SEO, Email, Affiliate, Social, Display and Merchant Marketplaces. Specialties: Internet marketing, lead generation, web analytics, paid search, search engine optimization, social advertising, display advertising, landing page optimization, SEM technologies, Amazon advertising, and auction algorithms.