Bio

I lead the Digital Strategy team for Performance.Monks, the North American performance marketing unit of Media.Monks. My primary responsibilities involve guiding high level strategy for some of our top advertisers and coaching the talented marketers on our team to ensure strong client outcomes. I advocate for close partnerships with our clients to understand their customer funnel and develop digital marketing strategies that deliver industry-leading results. Our Digital Strategy team oversees direct response paid media programs across search, social, programmatic & direct media, ABM, and affiliate channels. We tie together a complex digital ad ecosystem to drive results for our clients that materially impact business outcomes. We are experts in eCommerce, B2C lead generation, and B2B advertising - as long as you're measuring a direct response action, are obsessed with data, focused on growth, and open to real testing, we'd be great partners. My specialties: opining on marketing measurement, exec-level communication, direct response marketing strategy, connecting paid media results to client business data, employee coaching & career development, mentoring When I’m not coaching my team of digital marketing experts, I’m usually doing something challenging in the great Colorado wilderness. I have a passion for hiking and backpacking as many mountains as possible - I’ve nearly completed my goal of summiting all 58 of Colorado’s 14,000-foot peaks!