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Bryan Waddell 🏄

Senior Brand Marketing Manager - Hot Pockets


Country or State

United States


I am a disruptor and divergent thought leader well-versed in all things CPG, and over the last 15+ years have focused on getting brands excited about bridging digital and physical worlds through uniquely integrated marketing programs across North America. I specialize in driving brand relevance through a modern mix of techniques and platforms while challenging traditions and norms. With this formula I am able to orchestrate unforgettable moments and drive demand. Currently, I serve as the Senior Marketing Manager (Brand Experience) for the Hot Pockets brand at Nestlé USA. Previously, I served as the Head - Creators, Gaming and Esports within Nestlé’s Center for Marketing Excellence in the US servicing the full brand portfolio including Stouffer’s, DiGiorno Pizza, Toll House, Coffee Mate and others. Additional positions held were COO for Civitas Marketing and, prior to that, was the Creative Technologies Director for Artists with Machines both in Columbus, OH. Throughout the course of my career, I have worked across a wide range of design, retail, digital marketing and consumer engagement programs for some of the world’s largest brands including: Häagen-Dazs Ice Cream, Major League Soccer, REI, Chili’s, Dave & Buster’s, Pizza Hut, Victoria’s Secret, EXPRESS, Bath and Body Works, Red Robin, Kroger and Wendy’s. I hold an MA in Emergent Digital Practices from the University of Denver and a BFA in Studio Arts from Kent State University.

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Current Position

Senior Brand Marketing Manager - Hot Pockets at Nestlé


Master of the Arts, Emergent Digital Practices