César Alvarez
Strategic Projects Director Spain
Meliá Hotels International
Country or State
Spain
Bio
With a strong creative profile, I have been working in the hospitality industry for the last twenty years in the Customer Success & Brand Experience area, both in regional operations and strategic development roles, using my knowledge in hotel operations to deliver the brand promise to regions, cultures and assets. As a member of the strategic brand vision committee, I have actively participated in the process of creating hotel services, products, concepts, brand attributes and service cultures as well as in their implementation and monitoring for different international luxury and lifestyle brands worldwide.
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Current Position
Strategic Projects Director Spain at Meliá Hotels International
Degrees
Hospitality Management Certicate, Gestión hostelera y de servicios de catering