Bio

I graduated with a Masters Degree in Public and Organizational Relations (with a focus on digital communications strategy), and I currently lead global marketing for The Executive Center, a premium flexible workspace provider with over 130 centres across 35 cities in APAC. I am an expert in workplace culture and 360 degree brand strategy. Specifically, I am passionate about understanding how spatial design and infrastructure impacts employee satisfaction and productivity, as well as how digital media can be used to effectively achieve defined business objectives, increase a brand's transparency and build trust within the marketplace, and create meaningful relationships between brands and their target consumers. As an expert in international brand relations, I have an acute ability to navigate diverse cultural landscapes, adapt global brand strategies to effectively reach local markets, and bridge the gap between international clients and agencies. I have experience across a range of client industries including healthcare, global consumer packaged goods, food/beverage/spirit brands, entertainment, and lifestyle. Specialties: Brand strategy, digital communications strategy and planning, social media, marketing, production, public relations, account management, publicity, event planning