Bio

A natural leader, change-maker, storyteller, content maven and data geek with extensive digital, commerce and brand marketing knowledge. My expertise is in developing experiences and engagement that drive growth and loyalty with the right content, at the right time, to the right consumer. I love learning from and developing deep relationships with people while keeping up with cultural shifts that influence and drive transformation, differentiation, relevance, and trust building for the brands and organizations I work with. I truly enjoy working in and navigating complex situations, unpacking data and insights to create a vision and strategies that drive change. I am a digital native, so technology and data are inherent to everything I do, and I've seen the impact that these factors have on marketing and the ways that companies operate. An entrepreneur at heart, I've been fortunate to build many things from the ground up, getting my hands dirty to uproot and restructure. From in-house content workflows, to MarTech architecture and tools, integrated brand strategies, O+O experiences, and rolling out complex capabilities for some of the biggest brands and organizations in the world. I am also a passionate manager who develops individuals and cultivates talent for their unique capabilities – I always say that I am only as good as the people I have around me, and I am grateful for having worked with and learned from many of the best in marketing. The industries I've had the pleasure to work on are Beauty, Sportswear, Luxury, CPG, Beverages, Media and Travel. Industry Experience: Creative Effectiveness Marketing Transformation Integrated Brand Marketing Data-Driven Content Marketing Digital Marketing Technology Social & Influencer Marketing Content Creation & Production E-Commerce & Direct-to-Consumer Social Commerce Connected Experiences Tool & App Development PR & Communications Media trained, panel speaker and moderator, global conference attendee Multi-Lingual