Chris Eyerman is an entertainment creator, worldbuilder, and strategist — continually searching for ideas, models, paradigms, metaphors, images, and icons which chart and define the realities we inhabit. Chris currently holds roles as CCO & COO at 77X and Founder & Creative Director at Trblmkr. 77X is the worldbuilding studio founded by NBA superstar Luka Dončić, with a mission to build worlds that spawn the entertainment, products, and experiences that inspire the next generation to get out there and play. In his role, Chris directs the creation of short-form content, film and television, XR experiences, audio content, AI characters, branded content, and consumer products. Trblmkr is the creator consultancy, born to help creators reach their full potential as entertainers and entrepreneurs. Chris has spent 20 years at the forefront of entertainment and technology – previously holding leadership roles as Head of Creative Lab at TikTok, Global Executive Creative Director at Ridley Scott Creative Group, Executive Creative Director at Ridley Scott’s worldbuilding agency, 3AM, and Executive Creative Director at Ignition Creative. He has worked on legendary entertainment franchises such as Alien, Blade Runner, The Martian, Planet of the Apes, Arrested Development, The Hunger Games, X-Men, and many more. His work is defined by a relentless focus on creating believable, immersive worlds that awaken curiosity, joy, and childlike wonder. Over the course of his career, Chris has been named one of Ad Age’s ‘Most Creative People,’ has established 3AM as one of Fast Company’s Most Innovative Companies, and has earned hundreds of accolades from Cannes Lions, One Show, The Webbys, and more. Chris currently lives in Los Angeles with his partner and two children, where you can find him reading philosophy, watching anime, and off-roading in his Jeep.