Bio

Born planner who loves a problem. Creates them when they don't exist and whose insight sometimes tips over into paranoia. Has many years in the game but never feels satisfied that she knows enough. Huge advocate for the rudiments and craft of planning but also feels in tune with the turn-it-inside-out rhetoric of Gareth Kay. Likes to get deep into the heart of business, working from business model out as well as be a creative buddy at the pointy end of comms, that is, likes big and small planning... And many things in between. Has been fortunate enough to pick up 6 Creative Planning Awards and to contribute to work that has been recognized by effectiveness and creative awards such as the Effie's, ADMA, the Echoes, Spikes and Canne. Proud to be part of a team that picked up 12 effectiveness awards and that helped land Most Effective Agency gong at the 2017 Effies. To add to that (if you are still reading) ...an advocate of long ideas that will outlive her time in adland, is restless about how to make work work for working mums... and dads ... and is constantly facing her lifelong fear of clapper boards by guesting on Gruen. Does the odd industry conference or panel on matters she cares or is angsty about too.