Is television the right fit for your business? Let’s have an open, candid discussion about television advertising and whether or not it's the right fit for your business. I lead the Business Development Team at Marketing Architects, an All-Inclusive TV agency giving performance brands access to high-quality TV campaigns without the traditional high costs. I love the fast pace and insights-driven work required on the front-end of the agency. There’s an excitement to this pace that cannot be replicated. For two decades, I’ve worn several different agency hats which have helped me gain a strong understanding of what it takes for companies to run a successful TV campaign. Does TV make sense? Are you operationally ready for TV? Have you had a failed TV campaign in the past, and are you curious if there’s a better approach? Let’s find out. My favorite part of my role is working with business leaders spanning a wide range of companies—from established B2B service provides to rapidly-growing D2C brands—and connecting them to solutions that drive ROI while also building their brands. In my free time, I enjoy hiking, running, “nerding out” on US History, and spending time with my wife and our three boys.
Vice President, Business Development at Marketing Architects
M.A., Mass Communication