Bio

Objective: To help the most innovative companies in the world acquire customers efficiently through brand storytelling, endorsement/influencer advertising, and effective reach media. To creatively inspire influencers/media companies to think differently about how to work with brands for a better outcome. Focus: Value-oriented investing; performance/ROAS; influencer advertising; content-centric ‘native’ positioning; effective reach media; utilizing our proprietary technology to optimize media; strengthening relationships with advertisers, media, and influencers for impact, brand building and results. Scope: Expertise working for start-ups, disrupters, ecommerce, fortune 500s, public co’s, continuity models, retail, and packaged goods. Have executed on hundreds of millions of dollars in performance-based media allocations generating over $1B in revenues. Media: Radio, Podcast, YouTube, Streaming, Satellite, Remnant buying, DRTV, OOH, Social, Mobile, Display, Integrated cross-channel campaign development. Multi-national ad campaigns in the US, Canada, Australia, the UK and China. Track Record: Customer acquisition, go-to-market, roll-out and retention/LTV strategy for Uber, Dollar Shave Club, LinkedIn, Wordpress, GoDaddy, Draft Kings, Casper, 1-800-Flowers, Tommy John, LifeLock, LegalZoom, The Honest Company, Boxed.com, SimpliSafe, Blinds.com, Capterra, StitchFix, Honey, Thirdlove, Clear, Blue Bottle Coffee, Square, Sun Basket, ....