Bio

A continuously developing career in technology and marketing has afforded me the opportunity to indulge my passion for both, and gain managerial and hands-on experience (often simultaneously), developing and delivering marketing strategy within vendors, distributors and agencies. This has given me a comprehensive understanding of the technology landscape, and unique insight that I’m ready to take to the next challenge! Here are the bullet points! - 15 years experience across all aspects of marketing (brand development, digital/social, offline/OOH, campaign development, lead management, messaging architectures, product launches / event marketing, marcomm, channel marketing, direct and database marketing, segmentation, marketing automation, and PR) Considerable focus on lead generation and to/through channel campaigns. - Proven track record at establishing credibility and building effective teams and interacting with executives of all levels of seniority and sales teams at all stages of maturity. Well versed in the diplomacy needed to reach mutually beneficial outcomes across (often) competing organisational objectives. - Strong communicator (written and oral), with experience managing small, distributed teams across regions and cultures, driving process and planning, budget management and evangelising the use of data and analytics for planning/ROI/decision making.