Bio

Hi there, I'm David 👋 I am a powerhouse marketing leader who thrives on helping brands to level up their partnerships. I use my 𝟏𝟕 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐯𝐞 𝐬𝐚𝐥𝐞𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐫𝐚𝐯𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 to create and lead partnership strategies that secure a 20% increase in marketing revenue growth each year. 𝗠𝘆 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗮𝗿𝗲𝗲𝗿 𝗵𝗮𝘀 𝗵𝗮𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝘁 𝗶𝘁𝘀 𝗵𝗲𝗮𝗿𝘁 working in marketing roles at tourism boards and commercial travel brands. In my current role as 'Director Partner Marketing' at The Travel Corporation I lead the strategy for partnerships across our leading brands. 𝗦𝗼𝗺𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲; 🌟 Supercharging Insight Vacations database - taking a tiny database of 1,500 to 140,000 contacts through a competition partnership with Marks & Spencers. 🌟 Innovating with new channels - Contiki x Tourism Ireland TikTok campaign reaching an audience of 5 million and increased Ireland sales by 17% on 2019. 🌟 Testing new platforms - launching a Alexa Skill to help engage consumers pre trip fully funded by ProColombia. I am known as the colleague with a contagious positive energy, and as someone who will go in on something he believes in with unbeatable focus. I passionately believe that to do our best work we need a strong sense of belonging and it is for this reason that I have lead the Diversity, Equity and Inclusion strategy at The Travel Corporation since 2019. 𝗥𝗲𝗰𝗲𝗻𝘁 𝗗𝗘𝗜 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲; 🌟 The development of a DEI 5 year strategy with supporting communication assets and online trainings that 62% of global staff completed in the first 60 days. In a nutshell I’m passionate about the power of connections between people, communities and brands and believe that through finding mutual value we can deliver incredible results. Outside of work you will find me performing in Amateur Theatre 🎭, taking dance classes 🕺, travelling 🌏, cooking 👨‍🍳, trying to keep up at CrossFit 💪 and spending time with family in Ireland and Australia 🏡. If you’d like to chat about travel marketing, destination marketing partnerships, lifestyle brand partnerships I’d love to connect here on Linkedin. Key words Brand Partnerships | Marketing | Travel Partnerships | Consultative Sales | Media Sales| Sustainable Tourism | Diversity, Equity & Inclusion | Content Storytelling | Innovative Partnerships