I am an award-winning Chief Marketing Officer known for driving customer activation and growth, innovating channels and shepherding brands to optimal penetration and monetization.
By elevating the marketing capabilities of the organization through measurable outcomes across traditional and emerging digital channels, I create top and bottom line growth and strategically align marketing strategies and investment to business imperatives.
Additional value is created on the balance sheet in the form of brand equity as the result of the relationships building across the customer base.
Growing marketing capabilities and developing successful and diverse teams and strong talent benches has been a theme throughout my career.
Highly respected with a diverse experience in Consumer Packaged Goods, eCommerce, Consulting and Life Sciences including the Immunology, Oncology, Cardiovascular, Gastrointestinal, Respiratory, Central Nervous System and Mental Health therapies.
I have demonstrated marketing and advertising expertise with successful P&L management experience across launch, growth and turn-around businesses. Strong strategic thought leadership and change management skills. Proven track record in both entrepreneurial and larger corporate settings.
I also have experience with Board Membership and advising organizations through growth and change.
Marketing Strategy, Integrated Marketing, Advertising, Public Relations, Digital, Brand, Media Relations, Budget, P&L, Partnerships, Social Media, Segmentation, Transformation, Innovation, Creative, Direct Marketing, Consumer Marketing, Shopper Marketing, Communication, Governance, Leadership, Vision, Influence, Collaboration, Competitive Intelligence, Market Research, Merger and Acquisition.
Vice President, Marketing Strategy, US Oncology at Novartis
MBA, Marketing/General Management