Bio

Development and execution of the strategic plan for ATOUT FRANCE on the Spanish and Portuguese markets. Lead the development of the marketing vision, strategies, objectives and action plans with our international partners in the travel industry and outside the tourism industry. Promote our regional marketing plan to Atout France members to invest on the Spanish and Portuguese markets. Produce marketing research and studies to adapt or create new marketing strategies/concepts. Develop local industry networking to implement our marketing strategy and co-finance marketing campaigns and numerous BtoB actions. Development and execution of relevant evaluations of our actions plan. Manage a multicultural team on different locations. Promote and manage evolutions and changes on actions and processes for the whole team. Leadership on transparency, personal development, challenges and new ideas.