Bio

MARKETING & BUSINESS DIRECTOR LUXURY GOODS MARKETING, COMMERCIAL & BRAND MANAGEMENT EXPERIENCE · Strong people skills and multicultural management · Very creative and results oriented · Diplomatic and mature personality . Retail and Digital experience PROFILE : - Head of Business Dev, Marketing or Sales oriented on Brands, Innovation, Sales and Profits. - Brand Development for Luxury products - Recent Successes: faster recovery of MH Travel Retail post Covid than competition, creation of numerous travel retail innovations and retail experiences. Retail immersion for 18 months for Louis Vuitton. Launch of Dermalogica in France. EXPERTISE : - BRAND MANAGEMENT, DIGITAL & RETAIL EXPERIENCE Brand Strategy, Marketing Plan New Products development Western & Eastern Digital Ecosystem Management (WeChat, Mini programs, Websites, App, in store digital experiences) In store retail experience to encourage product trial, loyalty and premiumization - BUSINESS DEVELOPMENT Marketing strategy for 30 brands for MH adapted by country, channel and nationalities Global and local marketing approach - INTERNATIONAL EXPERIENCE Worldwide Business Dev for Moet Hennessy over 10 years