Elle McCarthy
VP Brand & Social Impact
Electronic Arts (EA)
Country or State
United States
Bio
I have always believed in brands’ responsibility to construct a better kind of capitalism. As marketers, we must re-invent our practice with the people we create with and serve. To me, this means greater transparency, ethical practices, not preying on vulnerability and insecurity, breaking down bad normative images, helping to shape and reshape everyday aspirations, and getting more diverse creators and marketers paid along the way. It means transforming everything. And I’m here to do just that.
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Current Position
VP Brand & Social Impact at Electronic Arts (EA)
Degrees
BA Hons, Art History