Relentlessly curious, analytical and creative leader helping to transform organizations with data, technology, and innovation. Deep expertise in marketing analytics and in the media and advertising business, amid rapidly changing platforms, business models, consumer behavior, and privacy initiatives. Highly proficient driving measurable value to C-suite sponsors. Global experience includes relocation abroad and successfully growing a new APAC office. Passionate about the success of the team, organization, and customers. Career spans 10 years in agency services, 10 years at AdTech and MarTech startups, and 2 years understanding backend enterprise technology. Completed a global MBA and startup accelerator program in 2017 to strengthen global C-suite and startup business acumen. Industries: Consumer electronics, CPG/FMCG, Financial Services & Insurance, Media & Entertainment, Online services & e-commerce, Political candidates, Restaurants, Retail, Software, Technology, Telecommunications Core Skills: Account growth & management, Analytics & data strategy, Business intelligence, Business value, C-suite & executive story-telling, Consultative selling, Customer success (B2B), Insights & solutions, Marketing effectiveness, Product marketing, Product strategy, Project management, Sales strategy, Strategic partnerships, Team building & leadership, Thought leadership
Sr. Director, The Knowledge Lab, Marketing Solutions at TransUnion
Master of Business Administration (M.B.A.) with Honors, Strategy