Bio

Emma Lewisham, New Zealand’s leading luxury beauty brand is making waves in the industry because it embodies a new way of thinking. The seeds of Emma Lewisham’s eponymous brand were sown when she uncovered a product she had been using for her own personal skin concern (hyperpigmentation) contained the ingredient ‘hydroquinone’ that, although effective, was questionable for people's health. She went looking to replace this product with a natural, luxurious, high tech alternative that had scientifically-backed results – only to find it really didn’t exist. During Emma’s quest, it also struck her how the beauty industry was contributing to many of the environmental issues we are facing today. The take-make-dispose of model was seeing billions of units being sent to landfill and our oceans every year and the single biggest contributor to carbon emissions. Somewhere along the way, that became an acceptable standard. This was Emma’s ‘lightbulb moment’ and fuelled her ambition to create a range that aimed to achieve three main objectives: 1. 100% naturally derived or identical ingredients transparently and traceably sourced 2. Scientifically validated results as efficacious as any other luxury brands 3. To work towards 100% circular-designed products and a carbon-positive business model Emma’s route to beauty was not an obvious one. For the eight years up until this point, her career had been as a senior executive for a global Japanese technology company, as one of the youngest and very few female executives in the world. She excelled in critical thinking, challenging the status quo for the better, problem solving the impossible, and overcoming hurdles - it was this mind-set that got her to the position she held, and ultimately into beauty. The product line was developed in New Zealand from scratch and approached natural skincare completely differently. Instead of using two or three ingredients, Emma Lewisham uses up to 30 high-performing natural ingredients and high concentrations to achieve the desired results, always putting the highest quality ingredients and efficacy first. After three years, and 52 iterations, Emma Lewisham entered the market in 2019 with the cult-status Skin Reset for hyperpigmentation and skin brightening. Today, Emma Lewisham proudly rivals the most recognised luxury brands in the world while being a global leader towards a circular beauty model.