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Erica Santiago

Senior Manager, Digital Content


Country or State

United States


I have worked in digital marketing and social media for over 12 years, and am super passionate about all things digital and tech!

At Pfizer, I develop content across the brand's corporate digital and social properties as a part of the External Communications & Enterprise Reputation team. Most notably, I lead Pfizer's podcast strategy & helped establish their first branded podcast initiative, The Antigen. Prior to Pfizer, I created successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce.

Beyond my experience as a marketer and communicator, I completed my MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.

Recent speaking engagements:
-ANA B2B Marketing Series Webinar 2022: Podcasts in a Crowded Market
-Social Media Strategies Summit 2022: Complex Topics & Podcasting
-FWD Pharma 2020: Doubling Down on Video & Audio
-Brand Innovators Live Webinar 2020: New Media & Platforms: Podcasts + TikTok
-Social Media Strategies Summit 2020: Brand Awareness & Engagement
-Brand Innovators 2019: Brands Tune In to Digital
-Association of National Advertisers 2019: Content Marketing
-FWD Pharma 2019: Brand Storytelling
-Brand Innovators 2018: Future of Content Marketing & Storytelling

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Current Position

Senior Manager, Digital Content at Pfizer


Bachelor of Science, Food Operations and Management