Bio

Erin has more than 20 years creating customer first marketing and growth strategies for national and global brands. Her career has spanned healthcare, finance and luxury hospitality industries where she was accountable for driving revenue and creating omni-channel customer obsessed experiences. As Head of Cross Product Acquisition Strategy, she is responsible for bringing cohesion to customer experience journeys that cross digital products, financial products, and multiple channels. She leads strategy to improve journeys to enable growth by discovering and solving customer pain points through design, data and analytics, technology solutions, and a robust experimentation agenda. In her prior role as Head of Channel Strategy and Personalization, she led the optimization of Chase's industry leading digital assets and owned marketing channels to drive personalization at scale. A master of turning chaos into organization by connecting multi-disciplinary teams to efficiently deliver on priorities. Erin is a big-picture thinker who can take white-space ideas and bring them to life to achieve business objectives, drive revenue and improve customer experiences. Regarded as an outstanding team player with an ability to collaborate in complex corporate environments while providing clear leadership and direction. Passion for transforming data and insights into experiences customer love and results stakeholders desire. She is also known for building high performing teams, is a vocal DEI champion, product experience lead for the Columbus market and executive culture council member.