Bio

Senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors. Proven track record in activating marketing as a strategic driver and leading high-performing teams, with a keen ability to develop go-to-market strategy and pipeline generation initiatives that prioritize the customer experience, align with core business priorities, operationalize efficiencies, and drive revenue. An expert in leading global teams to implement integrated marketing campaigns and events, ensuring accurate reporting and performance metrics, and facilitating a seamless process from customer acquisition to client retention. An active mentor and public speaker on marketing strategy and women in leadership at Dreamforce, annual tech conferences, podcasts, and networking events. Specialties: Marketing Strategy and Leadership, Go-to-Market Strategy, Sales and Marketing Alignment, Integrated Campaigns and Lifecycle Programs, Demand Generation, Digital Marketing, Lead Management, Marketing/Sales Enablement, Project and Event Management, Public Speaking, Solution/Product Marketing, Retention Programs, Customer Experience & CX Journey Mapping, Marketing Operations, Process Optimization, Performance Metrics and Reporting, Marketing Automation (Eloqua, Marketo, Pardot), Creative Production, Best Practice Implementation, Corporate and Customer Communications, Brand and Messaging, Social Media