Bio

Fabien Allègre, chief brand officer Paris Saint-Germain. During my studies, I set up a company specialized in the development and importation of promotional items and licensed products. 10 years later, following the sale of this company, I had the opportunity to join the NRJ group, which was entering its diversification phase. I then took the lead of their subsidiary company in charge recording label and publishing. 5 years later, I embarked upon a new adventure together with several associates and an investment fund. We created the group Quadriplay, a company specialized in the production and management of events venues, as well as the development of urban mobile display. My collaboration with Paris Saint-Germain first started in 2008 with a consulting mission on a subsidiary of Paris Saint-Germain, previously ran by its kit supplier. Paris Saint-Germain’s takeover by QSI in 2011 marked a turning point and represented a unique chance to make the club a global brand. Paris Saint-Germain took on a new dimension with its President’s strategy and has the ambition to become one of the most important brands in the world. To reach new target groups and new territories beyond the football fields, brand diversification represents an important issue. Today, Paris Saint-Germain is present throughout the world and covers differents fields like the Academies, E-Sport, etc. It has become one of the the most innovative football club in terms of brand and articistic collaborations. M A S & F Music , Art, Sport & Fashion