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Fred Azis-Laranjo

Head of Communications, Australia & New Zealand


Country or State



Communications consultant with significant in-house and agency experience for the world's biggest brands, including (in-house) ServiceNow, SAP; (agency) ALDI Australia, Intel, ServiceNow, Airbnb, Kellogg's, and Discovery Networks. I help businesses bridge the gap between what they want to say and what their audiences want to hear, using integrated, channel-agnostic communications strategies. I have conceived, planned and executed multi-channel campaigns in sectors from retail to enterprise technology, FMCG to agribusiness. I have first-class advocacy and writing skills, and an excellent track record delivering measurable business results from communications activity spanning PR (corporate and consumer), public affairs, and digital media, from social to SEM. My expertise covers: strategy and planning, media relations, crisis and issues comms, content production (written, social, video), copywriting, public affairs, stakeholder engagement, digital strategy, team management and talent development.

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Current Position

Head of Communications, Australia & New Zealand at ServiceNow


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