Bio

I design and retail Adaptive, patented, award-winning Front Fastening underwear for women. The product is innovative and empowering, and can be worn standing, sitting or lying down. It negates the need to bend or stretch . It most useful for disabled persons, elderly women, pregnant women , travellers etc and offers a range of benefits over current products on the market. There are over 11 million people with a disability in the UK. The highest reported impairments are those that affect mobility, lifting or carrying. Clip-Knix is clip-on underwear that will increase independence and preserve dignity for millions of people who experience limited mobility. This long-awaited solution is unique, indispensable and revolutionary. Clip-Knix are attractive, front-fastening underwear that can be put on easily without the need to bend or balance on one leg. Clip-Knix underwear reduces the risk of injury and allows wearers to be independent. Manufactured with soft, aesthetically pleasing stretch fabric for a perfect fit and ultimate comfort, simply place Clip-Knix clip-on knickers that are designed to make living easier. Intelligent and Empathic Design In collaboration with Innovate Product Design based in Salisbury, Clip-Knix focused on designing and manufacturing a practical yet fashionable underwear solution for women that negated the need to bend or stretch when dressing. The result is underwear that can be fastened in the front without the need for bending or turning sideways.. Marketing Opportunities The priority market for Clip-Knix is for those with limited mobility and the elderly. However, during the R&D process , we identified that the product would also be beneficial for anyone who needs to discreetly change in less-than-accommodating locations, such as an airplane bathroom, for pregnant women , campers, hiking up a mountain and much more.