Experienced digital journalist specialised in audiences growth, particularly among underserved audiences. LEADERSHIP ->Lead digital operations across different markets (Americas, Africa, Middle East and Asia). Experience building and inspiring direct and indirect reports - and unfazed at the challenge of building teams STRATEGY ->Responsible for the BBC World Service Social Media Strategy. Experience creating and scaling operational, end-to-end processes DATA ANALYSIS->I'm an analytical thinker who thrives at the intersection of people and processes. Every objective, project, and action point has a quantitative and qualitative assessment while remaining deeply empathetic. JOURNALISM->Over 20 years of experience in journalism in television, radio, print, online, and social media production across two continents and five countries. LANGUAGES->Spanish, English (mother tongue / as native) French (intermediate) My team provides strategic direction, support, mentoring, and a sense of belonging to 42 BBC World Service teams that have a presence on 190 social platforms and work to bring impartial high-quality content to hundreds of millions of people. Our understanding and approach on how digital storytelling publishing most effectively improves total reach and engagement for World Service, has helped teams to substantially increase their audiences. Currently, the social media operation that I lead contributes to 76% of World Service’s weekly digital audience. I strongly believe the success of any operation is built on being part of a team that pursues innovation in approach, creativity in content, through the effort of outstanding high quality and highly qualified individuals.
Head of Social Media at BBC World Service
Master’s Degree, Journalism