Bio

I reckon it’s too easy to over complicate marketing. I’ll help you find simple solutions that will grow your business. I’m the founder of Big Black Door - a marketing consultancy which gives the benefit of big-brand training and client-side experience to scale up businesses when they need it most. You can find more about what we do here: www.bigblackdoor.com/about I’m an experienced, Global FMCG Marketing and commercial leader with a proven, successful track record in developing brands, individuals and teams. Passionate about working with brand led FMCG businesses. A regular contributor to and award judge for Marketing Week. I write a semi-regular email and on LinkedIn along with regularly speaking at events about brands, marketing and client - agency relationships. You can get my “Sporadic Brand Ramblings” email by signing up here: www.bigblackdoor.com/newsletter I have over 23 years’ experience working within food and drink and have had the pleasure of leading the marketing for household name brands like John Smith’s, Bulmers, Lurpak, Arla and Weetabix in a variety of local and global roles. I’m passionate about working with brand led organisations with a long term, strategic approach to brand building, mixed with a good dash of bravery. Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the partnership between the FA and Weetabix. In 2021 my team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.