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George Khachatryan

Co-Founder and CEO


Country or State

United States


OfferFit is an automated experimentation platform that makes A/B testing obsolete. Enterprises use OfferFit to improve the performance of their lifecycle marketing campaigns -- i.e., campaigns targeting identified customers (such as cross-sell, up-sell, lead nurture, winback, or retention). A/B testing is effective, but it's very slow and labor-intensive: you have to separately test each hypothesis, it's hard to know whether past results hold over time or in new contexts, and personalizing is difficult because running separate tests for each segment takes too long. The solution is automated experimentation. OfferFit is an always-on engine that selects the best message, incentive, timing, and channel for every customer -- it's like adding an AI ''brain'' to your MarTech stack. Learn more on our website ( or send me a message!

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Current Position

Co-Founder and CEO at OfferFit


Ph.D., Mathematics

Past Talks

CRMC 2022