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George LaRocque

Founder and Principal Analyst


Country or State

United States


Leading Work Tech Analyst and Advisor. Founder of WorkTech. Reports on Innovation in HR Technology. Founding Partner, Impact WorkTech Accelerator. Go To Market Consultant for work tech and HR-related technology and services and the Human Capital Management (HCM) Marketplace. George has launched market-leading B2B work tech brands to profitability, funding, or both. Original Founder and Conference Chair of the InfluenceHR where Vendors learn to transform their Marketing strategy. George speaks frequently on trends impacting work, HR and work tech. He also speaks to the vendor community about taking their technology to market. 30+ years of general management, marketing, sales, and sales management experience. He has built companies that provide cloud-based software via Software as a Service model. SaaS expert - Revenue Driver in organizations providing SaaS delivered solutions to the Global 2000 and the SMB markets. Specialties: HCM, Talent Acquisition, Talent Management, Employee Engagement, Core HR, Marketing, Sales, Go To Market, Product Positioning, Messaging, Strategy Development, Revenue delivery, Building successful teams that work well together. Developing and mentoring staff. Software as a Service. SaaS. Cloud based solutions.

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Current Position

Founder and Principal Analyst at WorkTech by LAROCQUE, LLC