Bio

Hi, I’m Gina. I'm a strategic executive known for getting results. I help organizations bring their vision to life and deliver value for stakeholders, customers, and employees. ☆ 17 years in brand and marketing global leadership, the most recent 7+ in Enterprise B2B HR Tech SaaS ☆ Diverse skills and experience leading all areas across B2B and B2C including: • GTM Strategy, Positioning, Market Research • Growth Marketing • Brand, Rebrands, Brand Transformation • Corporate Marketing • Demand Gen • Product Marketing • Customer Marketing • Customer Insights, Journey Mapping • Analyst Relations, Partnerships • Experiential Marketing, Events • Content Strategy, Thought Leadership • Operations, MarTech strategy Most importantly, I care. I lead with clarity, curiosity, and empathy. I balance big picture vision and rolling up my sleeves to get the job done, hands-on. Discipline and flexibility. Laser focus and dynamic environmental awareness. Proven track record of building and leading global teams of 5 to 50. Passionate Diversity, Equity, Inclusion (DEI) and Belonging Champion. Ask me about: moving to the Middle East to lead brand experiences for the Tribeca Film Festival. Known for: Innovation • Leadership • Business Strategy • Strategic Planning • Experience Transformation • Goal-Setting • Complex Problem Solving • Process Optimization • Continuous Improvement Approach • Change Management • Experience Design ( Customer Experience and Employee Experience ) • Service Design • Rebrand • Brand Strategy • Design Thinking • User Research • Data Driven • Go-To-Market Strategy • Marketing Strategy • Employer Value Proposition (EVP) • Employer Branding • Talent Acquisition Strategy • HR Technology • CRM • Research and Analytics • Experiential Marketing • Collaboration.